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Another new logo

The university that has designed everything from torch-cut lettering to a tooth at the neckline of its football jerseys – but refuses to bring back the classic script Pitt – has introduced a “sleeker, more polished” secondary logo.

The arching, block Pitt will remain as the primary logo for the university and its 19 athletic teams. The torch-cut Panther head that formerly adorned the sides of Pitt’s football helmets but has since been relegated to the upper-left hip of its gold pants has undergone a makeover.

“We have been known as Pitt for more than a century, and that name and logo will continue to be our primary identity,” athletic director Jeff Long said. “After receiving consistent public feedback, we felt the time was right to give our Panther head a more refined, contemporary look and one that is easily reproduced and recognized.”

Although this could be skeptically viewed as little more than a marketing ploy to boost retail sales – Pitt’s news release notes that merchandise will be available July 2 – there are some subtle changes in the new design.

For one, it has less detail, which will make it easier to reproduce in smaller sizes on clothing such as shirts and baseball caps. Also, both eyes are visible, whereas only one was before.

Regardless, it’s a chance for Long to put his official stamp on the athletic department by modifying one left by Steve Pederson.

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