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Robinson: Super Bowl secondary market tickets the cheapest since 9/11

Super Bowl ticket prices are dropping to the lowest levels in a dozen years.

Super Bowl ticket prices are dropping to the lowest levels in a dozen years.

By Alan Robinson

NEW YORK—Super Bowl ticket prices are falling faster than the temperature in New York — and might end up being the cheapest in a dozen years.

With two teams from across the country playing in the first outdoor, cold-weather NFL title game of the Super Bowl era, what was expected to be a difficult and pricey ticket is proving far less costly than those played recently in New Orleans, Indianapolis, Dallas and even Detroit.

The average price of $2,056 paid over the weekend for the Broncos-Seahawks game Sunday at MetLife Stadium was down more than 40 percent from the $3,439 paid immediately following the AFC and NFC championship games on Jan. 19, according to

By comparison, tickets for the Steelers-Packers Super Bowl three years ago in Dallas sold for an average $3,513 the weekend before, in part because two of the NFL’s most popular teams were playing.

If ticket prices keep dropping — and temperatures in the teens Tuesday and Wednesday in New York probably won’t help generate local sales — this Super Bowl will offer the cheapest prices since the February 2002 Super Bowl in New Orleans, played slightly less than five months after the Sept. 11, 2001, terrorist attacks. Secondary ticket prices for that Patriots-Rams game dropped well below face value before kickoff.

Helping to drive down prices are the uncertain weather forecast — temperatures in the low 30s with a chance of snow are being forecast — and the fact that it is becoming prohibitively expensive at this point for both the Denver and Seattle fan bases to find last-minute flights and hotel rooms. Super Bowls that feature teams within driving distance usually have much higher secondary market ticket prices.

As of Monday, there were about 18,000 tickets on the secondary market, or about one-quarter of Met Life Stadium’s capacity. Some in the upper deck are selling for as low as $1,150, down about $1,000 in only a week’s time. And some lower-level seats sold over the weekend for as low as $2,050.

One price that isn’t dropping are those for club seats, which offer access to a heated concourse and are selling for between $6,000 and $7,000.

Based on sales, it appears Seattle fans will outnumber Denver fans — a reversal of the 2005 season Super Bowl in Detroit, when Steelers fans far outnumbered Seahawks fans. About 18 percent of Seatgeek’s sales are originating in Washington state, compared to 8 percent for Colorado.



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