As a reporter who covers the Steelers, I am always trying to find a different way to give readers a glimpse into the team I cover.
To be honest, it wasn’t that difficult a few years ago to do that.
Before the onslaught of social media limiting the exclusiveness of what we call a good “nugget” of information, all you had to do is was put something in your notebook in the next day’s paper and be done with it.
Not anymore. Twitter has changed that.
So, to try to provide something unique, I started to video portions of Steelers practice (that were permitted under the team’s guidelines) and post it to YouTube.
People would make fun of me and give me a strange look, but oh well, right?
Nobody was really watching anyway. It gave me something to do while watching practice.
I’d get 202 views, 576 views and on a good day, a video would bring in 1,500 views.
Then Thursday happened.
Impressed with what I saw from Sammy Watkins during Wednesday’s practice, I decided to shoot some video of Buffalo’s first-round pick on Thursday.
During a red zone drill, Watkins was going up against undrafted rookie cornerback Lew Toler (Rutgers) and made an ankle-breaking double move that resulted in an easy touchdown.
OK, I’ll post this one, I said to myself. People want to see Sammy Watkins, right?
Little did I know that 24 hours later there would be 200,000 views … 36 hours later there would be 400,000 views, and counting.
Does that qualify for being viral?
I think just may have shocked me more than Watkins’ move.
So, here it is. Take a look for yourself.
Here’s another one if you want to check it out.