In Germany, ugly fruits are veggies are suffering from low self-esteem, but some students are coming to the rescue with plenty of compliments and a marketing campaign.
Supermarkets there, like their American counterparts, have such strict cosmetic rules that nearly 40 percent of produce is destroyed, Der Spiegel reports.
Three German students at the University of Weimar say the twisted zucchini and lopsided lemons are just misunderstood. The visual communications majors are calling for “Ugly Fruits” stores so the funny looking produce won’t go to waste.
“Whatever tastes good should end up on your plate, and not in the trash can,” says Thomas Günthel, a farmer who’s backing the students’ effort. “No matter what it looks like.”