Don’t swallow the hype about “salsa overtaking ketchup as America’s No. 1 condiment,” a fact that the Associated Press serves up on Thursday in a story discussing how demographic shifts are reflected in the nation’s menu.
The salsa factoid has been ubiquitous for years now, the condiment less so.
While it’s true that we’ve been spending more money on salsa than on ketchup, Carl Bialik noted in the Wall Street Journal six years ago that ketchup is cheaper than salsa. When you measure how much ketchup we consume by units sold (176 million to 174.9 million) or by pounds sold (329.8 million to 184.6 million), salsa loses.
Bialik also showed that we’re more apt to open up the fridge and find a bottle of Heinz than a jar of Tostito’s:
According to the NPD Group’s National Eating Trends report — which is based on diaries kept by 5,000 people in 2,000 households — 48% of households used ketchup in a typical two-week period last week, three times the percentage that used salsa.
h/t National Journal