Black Friday — which began when fans descended on Philadelphia for the Army-Navy football game in the 1930s — can be misleading, Amy Merick says in the The New Yorker’s Currency blog.
It’s true that last year Black Friday was the busiest day for shoppers in brick-and-mortar stores, according to ShopperTrak. And it’s true that retailers can put a lock on profits with solid early Christmas shopping.
•A Nielsen survey this month reported that only 13 percent of consumers plan to visit a store this Friday, down from 17 percent last year and continuing a four-year slide.
• Black Friday doesn’t necessarily offer the best discounts. The consumer-price research firm Decide Inc. analyzed data for the Wall Street Journal last year and found that Elmo dolls, Ugg boots, Samsung TVs, and KitchenAid stand mixers were less expensive on other days. Consumer Reports has determined that some home appliances and small consumer electronics are cheaper next month.