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New White House weapon: “stray voltage”

David Plouffe, who was instrumental in getting Barack Obama elected to two terms as president and later served as a presidential adviser, devised a way to draw attention to issues the White House cares about, Major Garret, CBS News correspondent, writes in the National Journal.

Dubbed “stray voltage,” the strategy aims to provoke controversy — over remarks made by President Obama, for example — sending an issue into social media orbit and landing it in the “public consciousness.”

“A top White House adviser told me last week’s pay-gap dustup was a ‘perfect’ example of stray voltage,” Garret writes.

Read more here.

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