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Don’t wash your blue jeans, Levis’ CEO advises


You have the permission of the CEO of Levi Strauss not to stick your jeans in sudsy water.

Chip Burgh hasn’t washed the jeans he’s wearing for a year.

“I know that sounds totally disgusting,” he admits.

Burgh says not washing your jeans will save water — to help the environment — and preserve your jeans. Spot cleaning with a sponge and “air cleaning” are acceptable, Burgh tells Fortune’s Brainstorm Green conference. (Fast forward to the 9-minute mark to hear his household hint.)

The Levi executive has yet to get a “skin disease” from his unwashed attire, he boasts. For those of us who fly commercial, though, a washing machine is probably a good idea.

h/t Mashable

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