When you mix marketing and Census data, you can get a snapshot of who we are and what we like to do in Esri’s Tapestry Segmentation project.
What pops up for a local zipcode — 15205, for example? Not surprisingly, Rustbelt Traditions: Family time is important to us. We look for the American-made label, watch ESPN and like to read the newspaper, especially on Sunday.
Go here to plug in your zipcode, and find out what you and your neighbors are up to.