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How to Win with Digital Advertising

Posted by Matt Miller on 7/24/20 11:30 AM

Can't Miss Strategies For Businesses To Win

John Wanamaker (1838-1922) said, "Half the money I spend on advertising is wasted: the trouble is I don't know which half." Fast forward 100 plus years and marketers still wrestle with this challenge.


Most business owners have heard that digital advertising is highly trackable. Without a doubt, that is a fact. If you run a campaign, even just basic...

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Last-Click and Other Digital Marketing Attribution Models

Posted by Matt Miller on 6/11/20 9:27 AM

Last-Click attribution is the most popular attribution model and the default for most analytics packages.  Learn about this and other models in this article by Trib Total Media.

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